Why Use Twitter for Business?
When BusinessWeek ran a slide show listing CEOs who use Twitter, many biz folks finally peeped their heads out of their offices to see what the commotion was all about. But what do you really need to...
View ArticleHow to Use Twitter for Business
So now you've decided to set up a Twitter account and explore it for yourself. Here's how to begin.
View ArticleThe Basics of Web Usability
In honor of World Usability Day, officially the second Thursday in November, I thought I'd write about Web usability: What it is and why it matters to the effectiveness of any Web endeavor.
View Article10 Free Twitter Analytics Tools to Help You Gauge Your Tweet Effectiveness
Last month, colleague and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of...
View ArticleIntroduction to Branding, and How it Remade Two Organizations
Last week, as part of its Symbols, Branding and Persuasion series, The Change You Want To See brought in Loid Der, former creative director of the world’s largest branding agency, to instruct nonprofit...
View ArticleIt’s Not Just for “The Man” Anymore — How NonProfits Can Benefit From Branding
Your organization may not have three years or $1 billion to spend establishing or redefining your brand, as Cingular did when it took over the AT&T name, but the branding process should be the same...
View ArticleE-mail is Still the Key to Online Organizing; How to do it Effectively
Good old e-mail is still the key to online organizing. Here are 5 best practices for making yours more effective.
View Article4 Basic Rules for Web Writing
People read the Web differently from how they read magazines or books, so Web copy must take that into account if it's to be effective. But the differences are mainly those of style -- like the...
View ArticleStorytelling: Your Skeleton Key to the Brain
If you watched the Hope For Haiti Now special in January, you couldn't help but notice all the stories being told about Haitian victims of the the earthquake. Chances are you also couldn't help but...
View ArticleTweet Timing and Frequency: Best Practices
There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.
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